Background
Olive Garden offers Italian-inspired pasta dishes, soups, salads and breadsticks in a family dining setting. Recipe’s Olive Garden business has grown to 11 restaurants. Recipe Unlimited, formerly CARA, operates and franchises a portfolio of more than 1,100 restaurants.
Recipe expanded into the brand through an initial acquisition of eight restaurants in 2025. Visionmax’s engagement supports this growing Recipe-operated business.
Olive Garden is a newer live VECOM implementation within Visionmax’s long-running Recipe relationship. It has its own integration and menu requirements, supported by an established enterprise ordering application.
The Challenge
Bringing a newer restaurant business into an enterprise ordering environment requires more than applying a logo. The brand’s dishes, product choices, pricing, promotions and restaurant workflows need to fit together.
The customer experience must retain Olive Garden’s identity while using reliable catalog and e-commerce services. Call-centre agents also need an application for telephone orders and customer assistance.
The ordering foundation needs to support the business as its restaurant network and operational requirements develop.
The Solution
Visionmax implemented VECOM as the application and integration layer for Recipe’s Olive Garden operation.
Digital ordering services: Recipe’s development, creative and branding teams build the web and mobile front ends. Those applications use VECOM APIs for the technical product catalog, e-commerce functions and order processing.
Menu and offer configuration: Visionmax’s work supports the brand’s products, pricing, specials, coupons and meal configuration within the enterprise ordering process, with continuing development as requirements change.
Call-centre operations: Agents use the Visionmax application to take live telephone orders and troubleshoot customer situations, integrated with the IVR and shared order-management services.
Restaurant fulfillment: The integration delivers orders to restaurant POS workflows for kitchen printing, order lookup, payment and the applicable pickup or delivery settlement process.
Scene integration: Balance lookup, points redemption toward meals and earning on paid orders are supported as part of the chain-wide loyalty capability.
An adaptable foundation: VECOM’s separation of customer interfaces, application rules and POS integration supports brand-specific development and changing back-end requirements.
The Results
Recipe’s Olive Garden business is live on VECOM, with an application foundation serving its digital ordering and call-centre operations.
The engagement brings a newer brand into a supported enterprise ordering environment while preserving Recipe’s ownership of the customer-facing experience.
The result is a foundation for continued menu, promotion, loyalty and integration development as Recipe’s Olive Garden operation grows.