Background
St-Hubert is a rotisserie chicken and ribs brand with more than 120 restaurants, serving guests through dining rooms, counter-service formats, takeout and delivery. Recipe Unlimited, formerly CARA, operates and franchises a portfolio of more than 1,100 restaurants.
St-Hubert brought a distinct French-language operating context and a different POS environment to Visionmax’s Recipe engagement. Its implementation required brand-specific integration and application enhancements for the people taking, managing and fulfilling orders.
Recipe’s teams develop the current web and mobile front ends and branding, using VECOM APIs for the technical catalog, e-commerce and application functions. Visionmax continues to provide the call-centre agent application and support the underlying ordering platform.
The Challenge
The integration needed to accommodate established restaurant processes and the French-language requirements of St-Hubert’s staff, while linking digital and telephone orders to the same enterprise application.
The original restaurant environment used a different POS from the main Recipe implementation. Order submission, product information, pricing and fulfillment had to work with that environment rather than depend on a single POS technology.
Later POS conversion added another stage to the engagement. The ordering services needed to remain adaptable as the restaurant back end changed.
The Solution
Visionmax enhanced its Enterprise Customer Order Management platform for St-Hubert’s operating requirements, with bilingual application needs and POS integration central to the work.
French-language operations: The implementation addressed bilingual agent and administration workflows for the staff supporting the brand. The call-centre application continues to serve live telephone ordering and customer troubleshooting, integrated with the phone and IVR workflow.
Digital application APIs: VECOM provides the product catalog, e-commerce and ordering services behind the web and mobile experiences developed and branded by Recipe’s teams.
Menu and commercial rules: Brand-specific product choices, pricing, specials and coupons connect with enterprise ordering and the restaurant systems that fulfill each meal.
Adaptable POS integration: The original work integrated St-Hubert’s Maitre’D environment, including differing versions. Subsequent conversion to a newer POS environment illustrates VECOM’s ability to accommodate changing back-end systems while retaining its role in order management.
Restaurant fulfillment: Orders flow to the POS for kitchen preparation and printing, pickup lookup and payment, and delivery-driver reconciliation. Integration connects the customer and agent order with the restaurant’s operating process.
Scene loyalty: The chain-wide capability includes balance lookup, redemption toward meals and earning points on paid orders. Visionmax continues to support and enhance the application as brand requirements develop.
The Results
St-Hubert has an enterprise ordering foundation suited to its language and operating requirements, connecting digital services, agents and restaurant fulfillment.
The engagement demonstrates how VECOM can support a distinct POS environment and subsequent back-end change. The application and its interfaces have evolved through separate stages of integration and ongoing support.
Recipe retains control of the branded digital experience, while Visionmax provides the ordering application, call-centre tools and technical integration that connect that experience to restaurant operations.